Privacy Policy

1. Overview

BluePixelAI ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring the secure handling of your personal information. This Privacy Policy describes our practices regarding the collection, use, storage, and disclosure of information when you use our services.

1.1 Scope of This Policy

This policy applies to all personal information collected through:

• Our website and online platforms
• AI solutions and software applications we develop
• Mobile applications and web services
• Customer support and communication channels
• Marketing and business development activities
• Subsidiary company services (Pictuscode and Layercodes Technologies)

1.2 Legal Basis for Processing

We process personal information based on various legal grounds including consent, contractual necessity, legitimate business interests, and compliance with legal obligations. We will always inform you of the legal basis for processing your data.

2. Information We Collect

We collect information to provide, improve, and protect our services. The types of information we collect depend on how you interact with our services.

2.1 Information You Provide Directly

2.2 Information Collected Automatically

• Technical Information: IP address, browser type, device information, operating system, time zone settings
• Usage Data: Pages visited, time spent on pages, click patterns, feature usage, search queries
• Performance Metrics: Application performance, error logs, system diagnostics (for our developed applications)
• Location Data: General geographic location (city/country level) based on IP address

2.3 Information from Third Parties

We may receive information from:

• Business partners and referral sources
• Social media platforms (when you choose to connect your accounts)
• Public databases and industry sources
• Analytics and marketing service providers

2.4 AI Training Data

3. How We Use Your Information

We use your information for specific, legitimate business purposes that provide value to you and help us operate our business effectively.

3.1 Service Delivery and Management

• Providing and customizing our AI solutions, software development, and digital marketing services
• Processing transactions and managing billing
• Providing customer support and technical assistance
• Managing user accounts and access to our platforms
• Delivering updates, notifications, and important service communications

3.2 Service Improvement and Development

• Analyzing usage patterns to improve user experience
• Developing new features and services
• Conducting research and analytics to enhance our AI algorithms
• Testing and optimizing our platforms and applications
• Troubleshooting technical issues and maintaining system security

3.3 Communication and Marketing

• Sending promotional materials and service updates (with your consent)
• Conducting surveys and gathering feedback
• Personalizing content and recommendations
• Organizing events, webinars, and training sessions

3.4 Legal and Compliance

• Complying with applicable laws and regulations
• Protecting our rights and property
• Detecting and preventing fraud, security threats, and illegal activities
• Responding to legal requests and law enforcement inquiries

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We only share your information in specific circumstances outlined below.

4.1 Service Providers and Business Partners

We may share your information with trusted third parties who help us operate our business:

• Cloud Infrastructure Providers: For hosting and data storage services
• Payment Processors: For secure transaction processing
• Analytics Services: For website and application analytics
• Customer Support Tools: For providing efficient customer service
• Marketing Platforms: For authorized marketing communications

4.2 Subsidiary Companies

Information may be shared between BluePixelAI and our subsidiary companies (Pictuscode and Layercodes Technologies) when necessary for providing integrated services or managing your relationship with our company group.

4.3 Legal Requirements

We may disclose your information when required by law or when we believe disclosure is necessary to:

• Comply with legal obligations, court orders, or regulatory requirements
• Protect our rights, property, or safety, or that of our users or others
• Investigate potential violations of our terms of service
• Detect, prevent, or address fraud, security, or technical issues

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any such change in ownership.

5. Data Security

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

5.1 Technical Safeguards

• Encryption: Data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption
• Access Controls: Role-based access controls and multi-factor authentication for all systems
• Network Security: Firewalls, intrusion detection systems, and regular security monitoring
• Secure Development: Security-by-design principles in all our software development
• Regular Audits: Quarterly security assessments and vulnerability testing

5.2 Organizational Safeguards

• Employee training on data protection and privacy practices
• Confidentiality agreements for all personnel with access to personal data
• Regular review and updating of security policies and procedures
• Incident response plan for data security breaches
• Data minimization practices to limit collection and retention

5.3 Data Breach Response

In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities within 72 hours as required by applicable laws. We will provide clear information about what happened, what information was involved, and what steps we are taking to address the situation.

6. Your Privacy Rights

You have important rights regarding your personal information. These rights may vary depending on your location and applicable privacy laws.

6.1 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section. We will respond to your request within 30 days and may require identity verification to protect your privacy.

6.2 Marketing Communications

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email
• Contacting us directly with your opt-out request
• Updating your preferences in your account settings

6.3 Complaints

If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and provide personalized content and advertisements.

7.1 Types of Cookies We Use

7.2 Managing Cookie Preferences

You can control cookie usage through your browser settings or our cookie preference center. Note that disabling certain cookies may impact the functionality of our services.

7.3 Third-Party Tracking

Our website may include third-party tracking technologies from services like Google Analytics, social media platforms, and marketing tools. These services have their own privacy policies governing data collection and use.

8. Third-Party Services

Our services may integrate with or link to third-party applications, websites, and services. This policy does not cover the privacy practices of these third parties.

8.1 Third-Party Integrations

• Cloud Services: AWS, Google Cloud, Microsoft Azure for infrastructure
• Analytics: Google Analytics, Mixpanel for usage analytics
• Payment Processing: Stripe, PayPal for secure transactions
• Communication: Slack, Zoom, email services for client communication
• Social Media: LinkedIn, Facebook, Twitter for social features

8.2 Your Responsibility

We encourage you to review the privacy policies of any third-party services you choose to use. We are not responsible for the privacy practices or content of these external services.

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.

9.1 Retention Periods

• Account Information: Retained while your account is active and for 3 years after account closure
• Project Data: Retained for the duration of the project plus 5 years for support and legal purposes
• Communication Records: Retained for 3 years from the last interaction
• Marketing Data: Retained until you opt out or for 2 years of inactivity
• Legal and Compliance Records: Retained as required by applicable laws (typically 7 years)

9.2 Secure Deletion

When the retention period expires, we securely delete or anonymize your personal information using industry-standard data destruction methods.

10. International Data Transfers

As we operate globally and work with international partners, your personal information may be transferred to and processed in countries other than your country of residence.

10.1 Safeguards for International Transfers

• Standard Contractual Clauses approved by relevant data protection authorities
• Adequacy decisions for transfers to countries with adequate data protection laws
• Binding Corporate Rules for transfers within our corporate group
• Your explicit consent for specific transfers when required

10.2 Data Processing Locations

Your data may be processed in the United States, European Union, India, UAE, and Singapore, where we or our service providers operate. We ensure appropriate safeguards are in place for all international transfers.

11. Children's Privacy

Our services are designed for businesses and are not intended for children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children.

11.1 If We Learn of Children's Data

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information as quickly as possible.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

12.1 Notification of Changes

• Material changes will be communicated via email to registered users
• Updated policies will be posted on our website with the revision date
• For significant changes, we may provide additional notice or seek fresh consent

12.2 Continued Use

Your continued use of our services after any changes to this policy constitutes acceptance of the updated terms. If you disagree with any changes, please discontinue use of our services.